Assessing the Potential Growth of Iran’s Hospitals with Regard to the Sustainable Management of Medical Tourism

One of the fundamental areas tourism industry that has a significant impact on economy host country is medical tourism. Many nations strive to establish reputation both domestically and abroad. There intense competition among entice tourists, yet motivating factors purchasing patterns may be very different for cultures. Healthcare decision-makers must employ efficient marketing strategies secure sustainable market share given international rise By interviewing managers patients hospitals, current study aims determine potential growth services with idea in Iran. In addition, basic indicators categories are further distinguished by examining key stakeholders perspectives toward activities To best our knowledge, main emphasis earlier studies was only time, cost, quality, although other needed investigated this area. Despite Iran’s rich natural, historical, cultural heritage, long history political unrest conflicts between reformists fundamentalists regarding benefits hurt industry’s growth. The findings study, including eight provided, make tourists aware cutting-edge technologies being used Iranian healthcare sector. It also includes tourist attractions could future research employing multicriteria decision-making techniques identify most crucial ones each nation.